Walmart is trying to make eating healthy easier for Americans -- by making it more affordable.
The retailer said on Thursday that's reached a deal with organic foods brand Wild Oats to sell the company's products at lower prices. Walmart said prices of Wild Oats products will be at the same level as typical grocery items and at least 25% below the price point of national organic food brands. Walmart said 91% of its shoppers would consider buying organic products if they were affordable, according to the retailer's own research.
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