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Virtual Reality Takes A New Turn With Allstate's "Reality Rides(SM)" Across America Tour

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NORTHBROOK, Ill., April 10, 2014 /PRNewswire/ -- Curved LED televisions embedded in the windshield of real vehicles will serve as centerpieces of Allstate Insurance Company's "Reality Rides SM" 2014 national campaign tour. Kicking off during the peak of "Distracted Driving Awareness Month," Reality Rides is a unique driving simulation experience featuring innovative distracted driving technology. The tour will start in Philadelphia and travel to more than 40 American cities at venues ranging from community gatherings to sporting events and teen safe driving advocacy programs.

Key findings from the 2013 Allstate Reality Rides tour survey indicate drivers are aware of the dangers of distracted driving, but there is still opportunity to influence their safer driving actions.

Reality Rides consists of a driving simulator that utilizes a real - but stationary - vehicle equipped with virtual reality technology, including a new curved LED television embedded in the car windshield. The television displays an animated environment and reacts to the driver's motions. Using the car's steering wheel, gas and brake pedals, the driver is tasked with driving while also attempting to text, talk on the phone and enter navigation system directions.

"With measurable results and increasing demand, the Allstate Reality Rides tour is featuring new technology upgrades this year to provide our customers and consumers the most realistic driving simulation experience we've used to date," said Sanjay Gupta, executive vice president of marketing, innovation and corporate relations at Allstate Insurance Company. "The tour has increased awareness of distracted driving dangers, while providing families with a fun way to spark a serious discussion about road safety."

These simulations demonstrate the potential consequences distracted drivers could face while on the road. To add impact to the experience, participants are given traffic "tickets" that reveal potential infractions a driver could receive if the drive happened in real life. Participants will also have the opportunity to take the Allstate X the TXT® pledge that promises to not text and drive.

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