This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Virtual Reality Takes A New Turn With Allstate's "Reality Rides(SM)" Across America Tour

NORTHBROOK, Ill., April 10, 2014 /PRNewswire/ -- Curved LED televisions embedded in the windshield of real vehicles will serve as centerpieces of Allstate Insurance Company's "Reality Rides SM" 2014 national campaign tour. Kicking off during the peak of "Distracted Driving Awareness Month," Reality Rides is a unique driving simulation experience featuring innovative distracted driving technology. The tour will start in Philadelphia and travel to more than 40 American cities at venues ranging from community gatherings to sporting events and teen safe driving advocacy programs.

Key findings from the 2013 Allstate Reality Rides tour survey indicate drivers are aware of the dangers of distracted driving, but there is still opportunity to influence their safer driving actions.

Reality Rides consists of a driving simulator that utilizes a real - but stationary - vehicle equipped with virtual reality technology, including a new curved LED television embedded in the car windshield. The television displays an animated environment and reacts to the driver's motions. Using the car's steering wheel, gas and brake pedals, the driver is tasked with driving while also attempting to text, talk on the phone and enter navigation system directions.

"With measurable results and increasing demand, the Allstate Reality Rides tour is featuring new technology upgrades this year to provide our customers and consumers the most realistic driving simulation experience we've used to date," said Sanjay Gupta, executive vice president of marketing, innovation and corporate relations at Allstate Insurance Company. "The tour has increased awareness of distracted driving dangers, while providing families with a fun way to spark a serious discussion about road safety."

These simulations demonstrate the potential consequences distracted drivers could face while on the road. To add impact to the experience, participants are given traffic "tickets" that reveal potential infractions a driver could receive if the drive happened in real life. Participants will also have the opportunity to take the Allstate X the TXT® pledge that promises to not text and drive.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,961.63 +248.97 1.41%
S&P 500 2,079.49 +18.47 0.90%
NASDAQ 4,922.4040 +31.1850 0.64%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs