This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Nike+ Fuel Lab (Photo: Business Wire)

Today marks a pivotal moment in the expansion of the Nike+ ecosystem with the launch of Nike+ Fuel Lab in San Francisco. The Nike+ Fuel Lab opening asserts the company's place at the center of the evolving digital landscape for athletes worldwide.

Nike+ Fuel Lab (Photo: Business Wire)

Nike+ Fuel Lab (Photo: Business Wire)

The Nike+ Fuel Lab builds on the work done through the 2013 Nike+ Accelerator program and continues to drive the power of Nike's digital services for athletes by establishing NikeFuel as the universal way to measure and motivate for any kind of movement. New NikeFuel partnerships, built through the Nike+ Fuel Lab, will bring tremendous added value to the Nike+ community, currently at 28 million people worldwide and growing.

“We are excited about evolving NikeFuel to deliver richer experiences that make it easier for all athletes to reach their potential,” said Stefan Olander, Nike’s Vice President of Digital Sport. “The demand for simpler data-powered experiences is soaring, and all-day sensing is more available on mobile and wearable devices than ever before. Nike is committed to broadening the use of NikeFuel through collaborations with industry leaders to create smarter products and services.”

Through the Nike+ Fuel Lab, Nike aims to expand its NikeFuel platform with industry-leading companies including MyFitnessPal, RunKeeper and Strava. By integrating NikeFuel into these companies’ products, over 100 million potential new athletes will be able to use NikeFuel to measure, motivate and improve. These partnerships will give athletes a common universal currency to monitor and evaluate their many forms of activity.

Nike’s history of developing strong partnerships includes working with Apple to develop products since 2006, when the two companies introduced Nike+ Running. Nike has since created Apps for iOS including Nike+ FuelBand, Nike+ Training Club and Nike+ Move which launched in Fall 2013.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs