Today, ADT (NYSE: ADT) revealed survey findings about the true everyday security concerns of America’s small- and medium-sized retail business owners. The study, conducted online by Harris Poll and commissioned by ADT, surveyed 712 small business owners of retail stores in January and found that theft of merchandise by customers (79 percent), vandalism (66 percent), break-ins (64 percent) and online security (58 percent) were the top pain points and concerns for retailers.
When asked to reflect on the state of their business at the end of 2013, only one-third (32 percent) of respondents felt they were “extremely” or “very secure from theft,” prior to the holiday season, which is a high traffic time for retailers. Additionally, although most respondents noted they use deadbolt locks and access control solutions (56 percent) or door chimes (55 percent) to keep them secure from theft and/or vandalism, video surveillance solutions proved to be the most desired security tool (66 percent) to alleviate everyday security concerns.
The ADT survey findings support the company’s new approach to delivering bundled small business solutions that directly address the needs of specific industries. The newly released ADT Retail Solutions Bundle is the first of the offerings, and delivers a package of relevant security and automation resources for retail small business owners, including: front and back door access and supervision, stock room security, 24/7 video surveillance from the store floor, and temperature, lighting and small appliance control from any Web-enabled device.
“We’ve made it our priority to better understand what keeps small business owners up at night,” stated Luis Orbegoso, President of ADT Small Business. “We recognize that with limited resources, small business owners need a streamlined solution that improves their day-to-day productivity. The bundled approach meets their challenges head on, and in the case of retailers, gives owners the peace of mind to help monitor and manage their store even when they are not there.”
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