On the eve of its 18 th anniversary, MapQuest, Inc., the pioneer of online maps and directions, today launched a completely reimagined experience for local discovery, a nod to nearly two decades of enhancing local experiences for millions of travelers every day. Available on desktop and tablet website, MapQuest’s new local experience delivers relevant details, handy functionality and valuable reviews from trusted partners to create a single source for in-depth, local information.
In approaching a more robust local discovery experience, MapQuest partnered with top data providers and included publicly available government data sources to create the most relevant information set, including:
- Foursquare: Providing venue tips*
- GrubHub: Access to online and mobile ordering from more than 28,000 takeout restaurants
- SinglePlatform: Menus and product information for hundreds of thousands of local businesses
- Booker: Scheduling functionality for more than 40 business types including spas and salons
- SeatGeek: Ticketing for more than 180,000 events at 50,000 venues
- Federal Aviation Administration (FAA): Airport status information such as ground stops and average airport delays made publicly available by the FAA
- Airports are the No. 1 queried search on MapQuest.com
MapQuest leads the industry with patented algorithms that determine what information is pertinent and how it is served. These information sources complement MapQuest’s existing partners, including Priceline Partner Network and OpenTable. As a result of its newly announced partnership with MLB.com, MapQuest will also be creating enriched stadium pages within the new MapQuest local experiences where users can also download MapQuest’s customized team kits**. This enhanced experience mirrors the newly relaunched MLB.com “At the Ballpark” app where all directions are powered by MapQuest creating a simplified and cohesive user experience.
“For 18 years, MapQuest has served as a true travel partner for our users providing everything from maps and directions to suggestions on what’s close by,” said Brian McMahon, general manager, MapQuest. “More than 70 percent of the 5 million routes on MapQuest each day are for end destinations less than 50 miles away. That means people are using our tool not just to get there, but to decide where ‘there’ will be and what else they can do once they arrive.”