This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Western Union Goes To The Movies With Major RIO 2 Film Partnership

The Western Union Company (NYSE: WU), a leader in global payment services, has announced a film partnership deal with 20 th Century Fox for its animated feature RIO 2.

Western Union saw the partnership with RIO 2 which has a roster of beloved characters, a stellar cast, a rich and vibrant soundtrack, and is a sequel to the original smash hit film, as an opportunity to create a unique partnership between two iconic brands centering on a common theme in a fresh and creative venue. The partnership expands consumer reach for both companies with a collaborative global marketing campaign.

“RIO 2 provides a new medium to engage our customers in a fun artistic approach, conveying the intrinsic connection of one’s roots with family and loved ones. This theme resonates with the sentiments of our customers, and underscores a brand attribute that Western Union is proud to embody with its global network of services,” said Laston Charriez, Western Union Senior Vice President, Americas Marketing.

Western Union has a special perspective on ‘global’ citizens who cross global or local borders to work and live. For these senders, staying deeply connected to their roots by providing financial support to their families back home is essential.

"We are proud and excited that RIO 2 is Western Union's first major entertainment partnership," said Zachary Eller, SVP, Marketing Partnerships at 20 th Century Fox. "Western Union's millions of consumers are our moviegoers. Combine WU's enormous customer and retail base with a fun and clever 360 degree marketing activation that they have pulled off and you get something incredible.”

For example, according to a past Nielsen National Research Group’s American Moviegoing report, enjoying movies with family and friends carries a positive cultural significance for Hispanics (86%) and non-Hispanics (77%), both important audiences for Western Union.

The collaborative global marketing campaign with 20 th Century Fox includes TV advertising, print, point of sale, online, out-of-home, and social media, with a consumer scratch and win game in the US. The campaign is currently running through May 18 th. RIO 2 world premiere was held on March 21 st in Miami and is in theatres on April 11 th nationwide.

Additional information can be found at www.westernunion.com/usa and www.riomovies.com

About Western Union

The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Western Union Business Solutions branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, to send payments and to purchase money orders. As of December 31, 2013, the Western Union, Vigo and Orlandi Valuta branded services were offered through a combined network of over 500,000 agent locations in 200 countries and territories and over 100,000 ATMs. In 2013, The Western Union Company completed 242 million consumer-to-consumer transactions worldwide, moving $82 billion of principal between consumers, and 459 million business payments. For more information, visit www.westernunion.com.

About RIO 2

It’s a jungle out there for Blu, Jewel and their three kids in RIO 2, after they’re hurtled from that magical city to the wilds of the Amazon. As Blu tries to fit in, he goes beak-to-beak with the vengeful Nigel, and meets the most fearsome adversary of all – his father-in-law. All our favorite RIO characters are back, and they’re joined by Oscar® nominee Andy Garcia, Grammy® winner Bruno Mars, Tony® winner Kristin Chenoweth and Oscar/Emmy®/Tony winner Rita Moreno. RIO 2 also features new Brazilian artists and original music by Janelle Monae and Wondaland.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,351.38 +293.03 1.82%
S&P 500 1,948.86 +35.01 1.83%
NASDAQ 4,749.9790 +113.8740 2.46%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs