This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Move Over Kardashians, Sears Has the Sexiest Man Alive

NEW YORK (TheStreet) -- Sears (SHLD - Get Report) may not be the first place to come to mind if you want to refresh your spring wardrobe.

Most fashionistas don't go looking to buy the latest fashions from a place that also sells dishwashers and tires. But that may be changing Thursday.

The struggling retailer just expanded a deal with Adam Levine, People Magazine's "Sexiest Man Alive," for a line of women's clothing after the company launched his menswear line last year. The Maroon 5 lead vocalist and The Voice coach, known for, among other things, dating Victoria Secret's models, said in the announcement that he gets to "create pieces that I would like to see a woman wear."

Those pieces, in case you were wondering, shows a preference for floral kimono tops, lacy sheer blouses, crop tops and thigh-length shorts.

Star Power

Just like its retail rivals, Kohl's (KSS) and Target (TGT), Sears is no stranger to using celebrity designers to boost foot traffic to stores. Sears has the Kardashian Kollection, designed by the reality-star sister trio of Kim, Kourtney and Khloe.

But that deal hasn't brought much "kash" to the company in the way of sales -- the sultry clothing line of skin-tight dresses has been making its way to the clearance racks.

Sears is bleeding money. For the full year of fiscal 2013, the net loss attributable to Sears' shareholders was $1.4 billion.

In general, the retail industry has been hit hard by prolonged, snowy, winter weather that kept shoppers at home. But as the weather warms and consumers start shedding those bulky winter coats, many are itching to refresh their wardrobe.

Retail Springs Forward?

Data from the U.S. Census Bureau, shows retail sales in February rebounded a bit, from a dismal showing in January. The National Retail Federation says this is a good indication the economy is primed for growth. The trade association found sales at clothing and accessories stores increased 0.4%, seasonally adjusted and month to month, and 2.4% unadjusted year-over-year.

The Adam Levine collection launches at Sears' discount Kmart stores Thursday. Prices range from $12.99-$29.99 for apparel and $6.99-$29.99 for accessories.

At the time of publication the author had no position in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
SHLD $14.72 0.00%
AAPL $94.19 0.00%
FB $118.06 0.00%
GOOG $695.70 0.00%
TSLA $222.56 0.00%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs