Blackwood's announcement is what has me really warming up to BODY here. It's starting to look like BODY is going to be a target for a merger or a private equity deal, since the company has fallen on hard times. I wouldn't be surprised to see more hedge funds and M&A firms taking stakes in shares of BODY in the coming weeks, considering how beaten up the stock is. Those firms might also see a silver lining in comments made by the company on its conference call, regarding its new concept store in Orange Park. Body Central mentioned that the new concept store saw as much as a 30% jump in traffic on a weekly basis. This new store format is significantly outperforming the rest of its store base, and that's something the company could really build on if it can obtain the capital to make it happen and execute more on its turnaround strategy.
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Another reason I am starting to warm up to BODY here is that the chart is starting to look very interesting from a technical standpoint. If you take a look at the chart for BODY, you'll notice that this stock gapped down sharply a few weeks ago from close to $2 a share to its low of 86 cents per share. That move has now pushed shares of BODY into extremely oversold territory, since its current relative strength index reading is well below 30. If you pull the chart back on an even longer timeframe, you'll see that BODY has absolutely collapsed from its January high of $4.36 a share. Make no mistake about it; smart funds are moving in here because they think the selling is way overblown.
Shares of BODY have now started to bounce off that 86 cents per share low, with the stock now trending at around $1.18 a share. Another key technical indicator that's starting to draw my attention for shares of BODY here is the MACD momentum indicator that's starting to trigger a bullish crossover. That MACD crossover, if it can sustain, is also happening as the stock nears a key breakout trade.
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Traders should now look for long-biased trades in BODY as long as it's trending above some key near-term support levels at $1.10 or at $1 a share and then once it breaks out above some near-term overhead resistance levels at $1.26 to $1.31 a share with high volume. Look for a sustained move or close above those breakout levels with volume that hits near or above its three-month average action of 711,516 shares. If that breakout starts soon, then BODY will set up to re-fill some of its previous gap-down-day zone from March that started near $2 a share. Shares of BODY could even tag its 50-day moving average of $2.55 a share if that gap gets filled with strong upside volume flows.
One last reason that BODY could rip significantly higher from current levels is due to the large short interest in the stock and the very low float. Those shorts have been dead right by the way, but now might be a good time for them to think about covering. The current short interest as a percentage of the float for BODY is very high at 13.2%. That means that out of 15.99 million shares in the tradable float, 2.12 million shares are sold short by the bears.
The bottom line: Considering the improving technical picture for shares of BODY, the interest from hedge funds and M&A firms at current levels and the large short interest and small float, you need to have this stock on your trading radar for a breakout play into that gap.
-- Written by Roberto Pedone in Delafield, Wis.