The firm said the brand equity is at "an inflection point, driving new store revenues higher...Sprouts earnings momentum suggests upside to guidance...Sprouts has taken a conservative approach to its guidance, by assuming just 7-8% in 2014 comparable store sales growth after 10% growth in 2013."
"We believe its current 90% new store productivity is a sign that its brand awareness and equity is building rapidly with customers," the firm added.
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