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TheStreet Open House

Adam Levine Expands Fashion Line At Kmart With Launch Of Women's Collection

HOFFMAN ESTATES, Ill., April 8, 2014 /PRNewswire/ -- Following the success of Grammy Award-winning recording artist Adam Levine's menswear collection, Sears Holdings introduces the ADAM LEVINE Summer 2014 women's collection, launching this Thursday, April 10, exclusively at Kmart and shopyourway.com.

"The best thing about designing a women's collection is that I was able to create pieces that I would like to see a woman wear," said Adam Levine. "I was thrilled with how the men's collection turned out, and it's been a really cool process working with the Kmart design team to replicate that simple yet sophisticated style for a woman."

Inspired by the idea of the "Adam Girl," the collection of clothing and accessories reflects the casual and effortlessly cool aesthetic embodied by the musician and co-host of NBC's The Voice. Designed in a vibrant summer palette with a mix of prints, the collection features floral adorned kimono tops, colorful twill shorts, crocheted bralettes and an assortment of denim. Additionally, the line offers unique pieces, including a demure lacy sheer blouse and a perfect summer Aztec maxi dress, all of which can each be accompanied by the range of accessories to help any woman achieve her favorite look.

Shop Your Way (SYW) members can follow Adam at www.shopyourway.com/adam to view exclusive messages, photos and videos from the star and have early access to products in the collection. Engaging members further, the musician and new designer will host a "Style Chat" video series on shopyourway.com, giving fans a behind-the-scenes look at the design process and a vehicle to pose questions to Adam regarding his personal style and the development of the line which he will personally answer. Additional opportunities to participate in exciting sweepstakes will also be featured on the site. 

"We are excited about taking our relationship with Adam to the next level. His effortless, cool approach to dressing is perfect for expanding his brand universe into women's wear. Now all his female fans can be part of the lifestyle", said Bernt Ullmann, president of Sears Holdings' Shop Your Way Brands.

The collection, which ranges in price from $12.99-$29.99 for apparel and $6.99-$29.99 for accessories, will be available exclusively in 500 Kmart locations nationwide and on shopyourway.com.

Shop Your WayShop Your Way is a free and instant member-based loyalty program and online shopping community that offers rewards, personalized services and a unique experience. The integrated retail platform creates new convenience for members by connecting all of the ways to shop – in store, at home, online and by phone. Members can browse, review and purchase items, create custom wish lists to share with friends and family, seek advice and enter amazing daily sweepstakes.

About Sears Holdings Corporation Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,400 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way®, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com and mobile apps. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore®, Craftsman® and DieHard®, with a broad apparel offering, including such well-known labels as Lands' End®, the Kardashian Kollection®, Jaclyn Smith® and Joe Boxer®, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home® program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2014 Energy Star® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | Facebook: http://www.facebook.com/SHCCareers.

About Adam Levine Levine has been a coach on "The Voice" since the show's debut in April 2011. He is also the lead singer of three-time GRAMMY winning band Maroon 5. The multi-platinum selling group's latest album, Overexposed, has quickly reinforced the band's status as a powerhouse in popular music with all of the collection's singles rising to the top of the charts. The third single off of the album claimed the #1 spot on both Top 40 and Hot AC radio charts. In the process, the band set a record for the most #1's (six in total) by a group in the Top 40 chart's 20-year history. Most recently, Maroon 5 wrapped one of the highest grossing tours of 2013 with over 50 million dollars in ticket sales. The band is currently in the studio recording a new album.



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