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TheStreet Open House

Marketo And AcxiomA® Partner To Bridge The Gap Between Anonymous Impressions And Personalized Experiences

Stocks in this article: ACXMMKTO

SAN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content and offers throughout a customer's interactions and relationship with a brand.

Marketo logo.

The ability to deliver more personalized content at every juncture in a customer lifecycle is especially important to companies like Curves International, Inc.

"At Curves, we want to help women reach their wellness goals," said Jacob Stark, director of digital strategy at Curves. "With Marketo and Acxiom, we will finally be able to speak to people about those wellness goals in a cohesive way throughout their Curves experience, from their first interactions with us and continuing through every workout in our fitness centers."

Providing relevant content to unknown website visitors has long been a challenge for marketers. As a result, digital content delivered via a website or a display advertisement has been impersonal and often irrelevant to customers. By combining Marketo's customer engagement platform with Acxiom's industry-leading data and insights, marketers will be able to engage with their audiences in a personalized and consistent manner. Beginning with the very first digital interaction and building additional relevance at every touch point, this new cross-channel solution allows marketers to do what, to this point, has been nearly impossible.

"The Marketo vision has always been focused on helping marketers to create deep, individual customer relationships across channels and over time," said Phil Fernandez, president and chief executive officer at Marketo. "By augmenting our industry-leading customer engagement platform with the rich, comprehensive, accurate data from Acxiom's Audience Operating System™, we are delivering on our vision to unify disparate channels and create timely, individual relationships. Marketo has repeatedly set the agenda for marketing technology innovation and we're thrilled to raise the bar again with this exciting partnership with Acxiom."

By integrating the Marketo customer engagement platform and its Real-Time Personalization software with Acxiom's Audience Operating System (AOS™), marketers will be able to present more relevant experiences to any website visitor, regardless of whether they have visited before. Acxiom's AbiliTag™ Real-Time Insight provides marketers with real streams of descriptive information, about categories of website visitors, thereby enabling improved site customizations and offers. Once a visitor enters information through a Marketo contact form, marketers will then be able to access more specific data, and even predictive audience propensities. This will enable them to truly customize and tailor their marketing messages like never before.

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