This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Celanese Launches New Emulsions For Architectural Paints At American Coatings Show

Celanese Corporation (NYSE: CE), a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsions, invites attendees of the American Coatings Show (ACS) to learn more about its new emulsion products for architectural paints. The company will also be showcasing its broader product portfolio for the coatings and adhesives industries.

“Celanese is pleased to exhibit once again at the premier trade event for the coatings industry in the region – the American Coatings Show,” said Brad Moncla, marketing manager. “With technical and commercial experts representing this region’s architectural coatings industry, ACS is an ideal setting for us to launch our new emulsion products – namely EcoVAE ® 450, Avicor ® 385 and Avicor ® 390. These products represent solutions to many of the industry’s issues including low-VOC primers, stain resistance and broad formulation latitude. Attendees will also see the breadth of the Celanese product portfolio for the coatings and adhesives industries including our solvents, vinyl acetate monomer, EVA polymers and emulsions.”

New Solutions for Architectural Paints

Celanese is adding to its EcoVAE® line of VAE emulsions with EcoVAE® 450 for low odor primer applications. This product has excellent wet/dry adhesion to a variety of substrates including alkyds, ceramics and aluminum.

The Avicor® line of emulsions grows with a number of new products. Avicor® 385 is an all new vinyl acrylic which is APE-free and designed to give superior performance in interior and exterior paints. The combination of high molecular weight, excellent film formation, and water resistance within the product results in excellent stain and scrub resistance while exhibiting great toughness and durability. The product is also designed to provide broad latitude in paint formulation across a range of sheens from flat to semi-gloss. Avicor® 390 is a vinyl acrylic emulsion capable of creating very low VOC (volatile organic compounds) interior and exterior paints which exhibit excellent stain resistance.

Solutions for Automotive Paints

Celanese’s Polysolvan® O solvent will also be highlighted for use in automotive paints. Because of its very low volatility, Polysolvan® O is used chiefly as a paint additive in the form of a highly effective flow agent.

Solutions for Industrial Adhesives and Building Products

Celanese offers a range of products for use in industrial adhesives for paper packaging and converting, woodworking and the building and construction industry. Celanese has a broad array of VAE, styrene acrylic, PVAc and vinyl acrylic emulsions in addition to the Ateva® brand of EVA polymers for use in industrial adhesives for wood and packaging applications. In addition, the company will present solutions for the building products industry with its TufCOR® line of emulsions. Celanese will also be exhibiting at the Adhesives and Sealants Council Expo April 28 th in Orlando.

Celanese sales, product marketing and technical specialists will be available throughout the exhibition to answer any questions regarding its offerings.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,798.49 -14.90 -0.08%
S&P 500 2,090.11 +1.24 0.06%
NASDAQ 5,127.5250 +11.3820 0.22%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs