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TheStreet Open House

Not Your Average Joe: Farmer Brothers Iced Coffees Deliver Cold Refreshment And Cool Profits All Day Long

Stock quotes in this article: FARM

TORRANCE, Calif., April 7, 2014 /PRNewswire/ -- Farmer Bros. Co. (NASDAQ: FARM) has introduced a new line of consumer tested (Quick Test/Heakin, 2013), ready-to-drink (RTD) iced coffees to help operators exceed patrons' expectations, encourage repeat purchases, and maximize profits. Foodservice and retail establishments are now able to add consistent, easy to serve, flavorful iced coffee to their menus, crafted to the same standards as Farmer Brothers hot beverages, without the challenges of any significant additional equipment or training.

In foodservice establishments, iced coffee consumption is growing faster than hot coffee and espresso-based beverage consumption (Technomic, 2013) while in retail, iced coffee sales are up almost triple digits in the past year (Nielsen, 2013) as consumers seek out alternatives to other cold beverages like soda. Farmer Brothers' new RTD iced coffee line makes it easier than ever before for operators to take advantage of the profitability and additional traffic that iced coffee can deliver, offering the sweet and refreshing pick me up that customers are looking for, particularly younger demographics and female consumers who are prone to drinking coffee particularly in afternoon day parts. (Datassential, 2013)

"Our new ready-to-drink iced coffees are designed to deliver the higher quality, great tasting cold beverage option that consumers are demanding," says David Pohl, Director of Research & Development at Farmer Brothers. "We use premium Arabica beans, real sugar, and real dairy and that's why we believe our iced coffees have performed so well in taste tests against other leading brands."

As with all Farmer Brothers products, quality is the number one concern, so the Farmer Brothers Research & Development team has invested significant time into ensuring that the new RTD iced coffees – available in Mocha, French Vanilla and Caramel – offer the same rich flavor customers have come to expect from Farmer Brothers coffee.

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