Binge-watching has become the new norm, and companies from Netflix to Amazon (AMZN) to Hulu and now Yahoo! are looking to capture TV viewers hungry for binge-worthy series. Last week, Amazon greenlighted six more original series, following their successful pilots as well as granting its popular original series Alpha House, a second season. The series will be available exclusively on Amazon Prime Instant Video as well as through its new set-top box, Amazon Fire TV.
Even Microsoft (MSFT) and Sony (SNE) are pushing into original content for their gaming audiences. According to a BloombergBusinessWeek article on Monday, Microsoft has greenlighted six original series for its new Xbox television, specifically "shows that can be combined with the interactive components to encourage users to engage across consoles, phones and tablets" following the hiring of former CBS executive Nancy Tellem. Microsoft plans to roll the series out globally in June and has more than a dozen projects in development, the article said.
Microsoft is "betting on the new studio to produce shows that will attract consumers to its Xbox game console, lure subscribers to its Xbox Live online service and eventually anchor a consumer home entertainment network that will tie the company's devices together," the article said.
-- Written by Laurie Kulikowski in New York.Follow @LKulikowski