With its 2014 Miracle Balloon campaign now underway in stores nationwide, Rite Aid proudly begins its 20 th year of partnership with Children’s Miracle Network Hospitals, a leading nonprofit organization that provides funds for pediatric equipment, treatments, research, therapy programs and charitable care to benefit local sick and injured kids. Since becoming a partner in 1994, Rite Aid associates have gone above and beyond to help pediatric patients receive first-class medical care, raising more than $64 million for the organization.
From now through Saturday, May 24, Rite Aid associates at stores nationwide will invite customers to purchase a $1 paper Miracle Balloon. In appreciation, customers who purchase a Miracle Balloon will receive $9 in coupon offers good for a variety of popular products sold at Rite Aid.
Also during the campaign, Rite Aid associates put their passion, spirit and creativity to work and conduct special fundraisers throughout the year including golf tournaments, motorcycle rides, beauty pageants and bake sales. Rite Aid’s management team helps raise funds by dedicating a day each summer to washing cars and competing in various activities at the company’s headquarters in Camp Hill, Pa.
“Last year, our company raised a record-breaking $6.8 million for the Children’s Miracle Network Hospitals in the communities we serve,” said Ken Martindale, Rite Aid president, chief operating officer and president of The Rite Aid Foundation. “Everyone at Rite Aid is extremely proud of our 20 year partnership with Children’s Miracle Network Hospitals and I look forward to seeing our associates do all that they can to ensure our 20 th campaign is one to remember.”Children’s Miracle Network Hospitals provides comfort, treatment and hope to 10 million kids each year. The money raised by Rite Aid funds critical care, ground-breaking research and life-saving equipment at 95 Children's Miracle Network Hospitals in communities served by Rite Aid.