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Mattel (MAT) Is Today's Unusual Social Activity Stock

Editor's Note: Any reference to TheStreet Ratings and its underlying recommendation does not reflect the opinion of TheStreet, Inc. or any of its contributors including Jim Cramer or Stephanie Link.

Trade-Ideas LLC identified Mattel (MAT) as an unusual social activity candidate. In addition to specific proprietary factors, Trade-Ideas identified Mattel as such a stock due to the following factors:

  • MAT has more that 20x the normal benchmarked social activity for this time of the day compared to its average of 2.33 mentions/day.
  • MAT has an average dollar-volume (as measured by average daily share volume multiplied by share price) of $159.7 million.

Identifying stocks with 'Unusual Social Activity' tends to be a valuable process for traders looking to capitalize on the 'talk of the town' stocks that are basking in far more attention from the StockTwits financial community than normal. Good press? Bad press? It ultimately doesn't matter if it's good or bad if you know how to trade around the sentiment. Certain hedge funds use such data for their proprietary algorithms and it is not uncommon to see shared social sentiment play itself out in a stock's price trend.

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More details on MAT:

Mattel, Inc. designs, manufactures, and markets a range of toy products worldwide. The company operates in three segments: North America, International, and American Girl. It also publishes Advice and Activity books and the American Girl magazine. The stock currently has a dividend yield of 4%. MAT has a PE ratio of 14.8. Currently there are no analysts that rate Mattel a buy, no analysts rate it a sell, and 9 rate it a hold.

The average volume for Mattel has been 4.4 million shares per day over the past 30 days. Mattel has a market cap of $13.6 billion and is part of the consumer goods sector and consumer durables industry. The stock has a beta of 0.82 and a short float of 3.3% with 3.35 days to cover. Shares are down 17.2% year-to-date as of the close of trading on Friday.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

TheStreetRatings.com Analysis:

TheStreet Quant Ratings rates Mattel as a buy. The company's strengths can be seen in multiple areas, such as its impressive record of earnings per share growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, notable return on equity and compelling growth in net income. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

Highlights from the ratings report include:

  • MATTEL INC has improved earnings per share by 23.0% in the most recent quarter compared to the same quarter a year ago. The company has demonstrated a pattern of positive earnings per share growth over the past year. We feel that this trend should continue. During the past fiscal year, MATTEL INC increased its bottom line by earning $2.60 versus $2.21 in the prior year. This year, the market expects an improvement in earnings ($2.63 versus $2.60).
  • The current debt-to-equity ratio, 0.49, is low and is below the industry average, implying that there has been successful management of debt levels. To add to this, MAT has a quick ratio of 2.20, which demonstrates the ability of the company to cover short-term liquidity needs.
  • The gross profit margin for MATTEL INC is rather high; currently it is at 56.68%. It has increased from the same quarter the previous year. Along with this, the net profit margin of 17.47% is above that of the industry average.
  • The return on equity has improved slightly when compared to the same quarter one year prior. This can be construed as a modest strength in the organization. In comparison to other companies in the Leisure Equipment & Products industry and the overall market on the basis of return on equity, MATTEL INC has underperformed in comparison with the industry average, but has greatly exceeded that of the S&P 500.
  • MAT, with its decline in revenue, slightly underperformed the industry average of 0.1%. Since the same quarter one year prior, revenues slightly dropped by 6.3%. The declining revenue has not hurt the company's bottom line, with increasing earnings per share.

STOCKS TO BUY: TheStreet Quant Ratings has identified a handful of stocks that can potentially TRIPLE in the next 12 months. Learn more.

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