(NAB booth SU-10204) — Sonic Foundry, Inc. (NASDAQ: SOFO), the trusted leader for video content management and webcasting solutions, today announced a partnership with the NAB (National Association of Broadcasters) that will broaden the reach and create more exposure for the annual NAB Show.
Select educational sessions will be captured and uploaded via Mediasite Events by Sonic Foundry, enabling viewers to watch on-demand through the Mediasite video portal in an NAB Show branded feature called “Playback: Sessions Worth Repeating.” Presentations will feature full audio and videos. Viewers may purchase a complete set of sessions from NAB Show’s “Playback” or purchase a particular conference set.
“We’re excited about our partnership with Sonic Foundry. Mediasite gives us the ability to extend the life of our conference sessions by creating a secure online video portal that our audience can access anytime on any device,” said Chris Brown, NAB Executive Vice President, Conventions and Business Operations. “We’re increasingly focusing on reaching more enterprise professionals. Since Mediasite is used by leading corporations around the world, working with Sonic Foundry is a great fit for NAB.”
Attendees can also demo the latest Mediasite innovations, including My Mediasite, the personal video capture tool to encourage user-generated content, at Sonic Foundry booth SU-10204.“NAB Show brings together the best industry experts every year and sets the standard for what’s possible in broadcasting. We’re honored to collaborate with NAB to provide its attendees with a dynamic video record of what happened at the show, whether they attended in person or participated from their desktop, laptop or smartphone from their offices,” said Rob Lipps, executive vice president of Sonic Foundry. Held April 5 to 10 in Las Vegas, Nev., NAB Show is the world’s largest electronic media show covering filmed entertainment and the development, management and delivery of content. More than 93,000 attendees from 156 countries and more than 1,550 exhibitors will attend. Mediasite Events is a leading global provider of live and on-demand webcasting for hybrid events and high-profile meetings, supplying turnkey streaming solutions for about 500 events annually. The group works with Fortune 500 corporations, university associations, sporting events and charitable organizations to produce successful, high-quality online experiences that score rave reviews and achieve event goals.