Media General, Inc. has named Don Pratt Vice President and General Manager of WCBD-TV, Media General’s NBC affiliate in Charleston, S.C., effective Monday, April 21. This appointment marks a return to the Charleston market for Mr. Pratt, who served as news director of WCSC-TV, the CBS affiliate in Charleston, from 2001-2005.
“We are delighted to attract such a talented broadcast leader to WCBD,” said Bob Peterson, vice president of broadcast markets for Media General. “Don understands the Charleston market from a news perspective and what drives its audience. We look forward to his leadership and the benefit of his years of experience leading successful stations and news operations.”
Since July 2012, Mr. Pratt has been vice president and general manager of KBOI-TV and KYUU-TV in Boise, Idaho, where he led the station to its highest average local news ratings in five years. Prior to that, Mr. Pratt served for six years as news director of KATU-TV in Portland, Oregon. In his 24 years in the broadcast industry, he has served at several stations, including WHDH-TV in Boston, WCSC-TV in Charleston, and KGO-TV in San Francisco. Mr. Pratt holds a master’s degree in Mass Communications from Emerson College and a bachelor’s degree in Broadcast Journalism from Syracuse University.
“I’m looking forward to returning to Charleston, a vibrant community that I’ve always loved,” said Mr. Pratt. “It’s an honor to lead WCBD, which produces more than 30 hours of top quality local news each week. We have so much success to build on.”The Charleston DMA is the 95 th television market in the nation, according to Nielsen Media Research. About Media General Media General, Inc. is a leading local television broadcasting and digital media company, providing top-rated news, information and entertainment in strong markets across the U.S. The company owns or operates 31 network-affiliated broadcast television stations and their associated digital media and mobile platforms, in 28 markets. These stations reach 16.5 million, or 14%, of U.S. TV households. Sixteen of the 31 stations are located in the top 75 designated market areas. Media General first entered the local television business in 1955 when it launched WFLA in Tampa, Florida as an NBC affiliate. The company subsequently expanded its station portfolio through acquisition. In November of 2013, Media General and Young Broadcasting merged, combining Media General’s 18 stations and Young’s 13 stations.