April 3, 2014
/PRNewswire/ -- John Hancock today is launching the
#WeRunTogether digital mosaic
to bring the extended Boston Marathon community together in the weeks leading up to the race on
The company is inviting all individuals connected to the city of
or the Boston Marathon – runners, volunteers, civic leaders, pro athletes, friends and fans – to contribute a photo, video or message that relates a personal story or shows support for the Boston Marathon community. Each post will become a clickable tile in a digital mosaic which will be located on the
To support this effort, John Hancock announced that it will make an initial donation of
to One Fund Boston at the outset of the program, and then will donate an additional
for every uploaded submission, up to another
"The resilience, unity and optimism of the Boston Marathon community has always been strong, but this year individuals, more than ever, want to share their support and be connected to all the good that is embodied in this race," said
, assistant vice president and counsel, John Hancock. "We hope the stories and messages shared in the mosaic will capture the spirit and connectivity of the running community, and demonstrate that across the country and around the world, we are all on the journey together - rooting for one another."
To grow the mosaic, each person who uploads a message will have the opportunity to share their participation in the experience with his or her social network encouraging them to join the #WeRunTogether community. For those running for one of the many charities involved in the Boston Marathon, a link to their CrowdRise fundraising page will be a part of their tile, making it easy for friends to support their efforts.