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NEW YORK (TheStreet) -- The Rubicon Project (RUBI - Get Report) soared more than 25% to a high of $19.30 as of 10:33 a.m. on Wednesday, its first day of trading after its IPO.
The company, which creates technology that automates the buying and selling of advertising, priced its initial public offering at $15, the low end of its $15 to $17 range. Rubicon lost $9.2 million on sales of $83.8 million in 2013, up from $2.4 million and $57.1 million, respectively, in 2012.