This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

German Manufacturer Turns To IBM To Energize Its Infrastructure

Stocks in this article: IBM

ARMONK, N.Y., April 2, 2014 /PRNewswire/ -- German insulation and paint manufacturer Sto SE & Co. KGaA has turned to IBM (NYSE: IBM) systems and storage to energize its IT infrastructure and help it better battle growing data volumes and support the company's aggressive growth plans.

Since its founding 60 years ago, Sto has deployed state-of-the-art technology to design and support its vast portfolio of paints, plasters, renders/stuccos and insulation systems. When the company realized the technologies it put in place only two years earlier would not be able to keep pace with the projected data volumes, it moved swiftly to update the infrastructure with advanced IBM Smarter Storage and Power Systems.

"The growth of the data is enormous," said Dr. Andreas Rebetzky, CIO, Sto. "[When] we took a photograph of a house with a new render 10 years ago, or five years ago, it was a 2MB picture. Now it's a 100MB picture."

Managing incoming data is only part of Sto's challenge. The company and its 4,700 employees around the globe are generating swelling amounts of data, while client requests and transactions continue to pour in.

For example, Sto manages "recipes," or formulas, for more than 11 million paint colors, all of which can be ordered online and fulfilled, any time, day or night. And as customer orders top five million a year, Sto's infrastructure must be able to respond immediately - as well as reliably - with the most accurate information. According to Rebetzky, the new solution is already paying off, with customer response times falling by 50 percent and availability increasing to 24/7.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs