This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

German Manufacturer Turns To IBM To Energize Its Infrastructure

ARMONK, N.Y., April 2, 2014 /PRNewswire/ -- German insulation and paint manufacturer Sto SE & Co. KGaA has turned to IBM (NYSE: IBM) systems and storage to energize its IT infrastructure and help it better battle growing data volumes and support the company's aggressive growth plans.

Since its founding 60 years ago, Sto has deployed state-of-the-art technology to design and support its vast portfolio of paints, plasters, renders/stuccos and insulation systems. When the company realized the technologies it put in place only two years earlier would not be able to keep pace with the projected data volumes, it moved swiftly to update the infrastructure with advanced IBM Smarter Storage and Power Systems.

"The growth of the data is enormous," said Dr. Andreas Rebetzky, CIO, Sto. "[When] we took a photograph of a house with a new render 10 years ago, or five years ago, it was a 2MB picture. Now it's a 100MB picture."

Managing incoming data is only part of Sto's challenge. The company and its 4,700 employees around the globe are generating swelling amounts of data, while client requests and transactions continue to pour in.

For example, Sto manages "recipes," or formulas, for more than 11 million paint colors, all of which can be ordered online and fulfilled, any time, day or night. And as customer orders top five million a year, Sto's infrastructure must be able to respond immediately - as well as reliably - with the most accurate information. According to Rebetzky, the new solution is already paying off, with customer response times falling by 50 percent and availability increasing to 24/7.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $94.19 0.00%
FB $118.06 0.00%
GOOG $695.70 0.00%
TSLA $222.56 0.00%
YHOO $36.00 0.00%


Chart of I:DJI
DOW 17,651.26 -99.65 -0.56%
S&P 500 2,051.12 -12.25 -0.59%
NASDAQ 4,725.6390 -37.5850 -0.79%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs