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(NYSE:MANU) Manchester United has today announced a multi-year sponsorship with leading Thai company European Food Public Company Ltd (EuroFood) to become the Club’s Official Confectionary Partner in Cambodia, Laos, Myanmar, Thailand and Vietnam.
The three-and-a-half year sponsorship will see the famous Manchester United crest and Club imagery displayed on EuroFood products. The newly branded products will be available to consumers across the five markets from April.
EuroFood was founded in Thailand in 1984 and has grown into a market leader in the confectionary industry, now operating in 12 countries across the globe. The company offers a wide range of confectionary products including ‘Choco Pie’, ‘Gussen Wafer’ and ‘Peking Wafer’.
Manchester United’s Group Managing Director, Richard Arnold, comments:
“We are delighted to welcome EuroFood as an Official Confectionary Partner to Manchester United. We have been impressed with EuroFood’s ambitious approach to dominating the confectionary industry and expanding their operation into new markets across Southeast Asia.
“Manchester United has over 55 million passionate followers in these five countries and we look forward to further engaging with these fans through this partnership.”
EuroFood’s President, Mr Somchai Wachakorn, comments:
“EuroFood is committed to delivering happiness to our customers through our delicious products, as witnessed by our ‘smile of quality’ corporate logo. EuroFood and Manchester United share a common goal, which is to achieve greatness, and we look forward to a successful long-term partnership that can generate meaningful interactions with the EuroFood brand.”
In addition to launching Manchester United branded products in April to kick-start the partnership, EuroFood will activate numerous marketing campaigns across the five Southeast Asian markets to engage consumers.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 136-year heritage we have won 62 trophies, enabling us to develop the world’s leading sports brand and a global community of 659 million followers. Our large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.