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MapQuest And MLB.com Bring Customized Team Experiences To Fans For 2014 Season

Just in time for Opening Week, MapQuest, Inc., and MLB.com deliver MapQuest-powered mapping and directions through an exclusive app-to-app experience within the “MLB.com At the Ballpark” smartphone app, as well as integrated into MLB.com and all 30 MLB team websites. The MapQuest integration into the “MLB.com At the Ballpark” app and responsive, mobile-optimized sites make it easier for fans to find their way to games throughout the 2014 season. As part of the official partnership, MapQuest created custom-branded MLB team experiences, available today within its iOS and Android™apps , and developed original MLB content to enhance local experiences. MapQuest and MLB.com are also co-creating an original video series for MLB fans and MapQuest users alike, expected to debut in May 2014.

“MLB.com and MapQuest deeply understand today’s consumer, and the access and customization necessary to support fans’ interests,” said Brian McMahon, general manager, MapQuest. “Our organizations have a long legacy of providing meaningful experiences to our communities, and this partnership serves as a testament to expanding these experiences beyond the ballpark.”

MLB.com + MapQuest Integrations

MapQuest traffic-influenced rerouting accommodates for game-day traffic to get game-goers there for the first pitch. Available today, MLB.com and MapQuest’s integrations include:

  • MapQuest for iOS and Android Apps: Super fans can customize their free MapQuest apps by upgrading to a premium, in-app team experience for $1.99:
    • Team Colors and Map Icons: Customized with team’s colors and four logo options
    • Baseball-themed Progress Bar: Customized industry-first ETA status bar with a baseball icon
    • Field Wallpaper: Background menu image
    • Team Start Screen: Team loading screen (Android only)
  • MLB.com At the Ballpark” iOS and Android Apps: MapQuest-powered mapping and directions to all 30 stadiums
  • MLB.com: Optimized experience for mobile with mapping and desktop-to-mobile directions

“We are very excited to partner with MapQuest as the exclusive provider of driving directions and a provider of maps in our At the Ballpark app to provide a reliable utility for fans wherever they are,” said Noah Garden, EVP, Revenue, MLBAM. “We look forward to working with MapQuest to co-create additional content that surfaces the local experiences around MLB ballparks.”

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