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RDA Microelectronics Announces Volume Production Of Integrated Bluetooth Multimedia Solution For Audio Applications

SHANGHAI, China, April 2, 2014 (GLOBE NEWSWIRE) -- RDA Microelectronics, Inc. (Nasdaq:RDA) (" RDA" or the " Company"), a fabless semiconductor company that designs, develops and markets wireless systems-on-chip and radio-frequency (RF) semiconductors for cellular, connectivity and broadcast applications, today announced volume production of its RDA5851S, a highly integrated multimedia system-on-chip solution with Bluetooth connectivity for music and audio applications such as speaker systems, MP3 players and stereo headsets.

The RDA5851S integrates a baseband, Bluetooth transceiver, power management unit, FM receiver, Class K audio amplifier, multimedia microcontroller and a proprietary digital signal processor (DSP) engine onto a single chip.  The FM tuner and Bluetooth module include complete digital, analog and RF functions. It supports all popular audio formats and provides for system scalability through easy connectivity to SDMMC memory cards, USB, LEDs and keypads. The high level of integration offers RDA customers a best-in-class bill of materials, space requirement and cost/feature ratio for targeted applications.

"The 5851S is a cost-down version of our 5850 Bluetooth SoC for non-handset applications, providing the same turnkey platform for customers at an improved price point," said Shuran Wei, CEO of RDA Microelectronics. "We remain focused on increasing our penetration of the non-handset market by leveraging our proven Bluetooth technology and integration capabilities for products based on price and performance."

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs, develops and markets wireless system-on-chip and radio-frequency semiconductors for cellular, connectivity and broadcast applications. The Company's product portfolio currently includes baseband, radio-frequency front-end modules, power amplifiers, transceivers, Bluetooth system-on-chip, Wi-Fi, Bluetooth and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers and LNB satellite down converters. For additional information, please see the Company's website at http://www.rdamicro.com.
CONTACT: Lily Dong, Chief Financial Officer
         RDA Microelectronics, Inc.
         +86-21-5027-1108
         ir@rdamicro.com
         
         or
         Shelton Group Investor Relations
         Leanne Sievers, EVP
         949-224-3874
         Matt Kreps, Managing Director
         972-239-5119 ext. 125
         sheltonir@sheltongroup.com

RDA Microelectronics, Inc. logo

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