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Tesla Motors Inc: The Auto Industry's Apple Inc.

Tesla Motors Inc TSLA's superchargers could be just the disruption the auto industry needs

The argument of why Tesla Motors Inc (TSLA - Get Report) is like Apple Inc. (AAPL - Get Report) certainly isn’t a new one. This time around though, we have it from the perspective of an Apple expert. Forbes contributor Ken Kam tells us the view of Marketocracy’s Eugene Groysman.

Tesla breaks auto boundaries

Groysman said he first became interested in Tesla Motors Inc (TSLA - Get Report) when he started seeing the automaker’s cars around Milwaukee, where he lives. He said if Tesla vehicles made their way from large cities like New York or Chicago, then it means that they have become more cost effective. He believes that technologies must become cost effective before they can disrupt any industry.

According to the Apple Inc. (AAPL - Get Report), he sees Tesla Motors Inc (TSLA - Get Report) has surpassing the boundaries which have held back other automakers. He notes that both Nissan Motor Co., Ltd. ADR OTCMKTS:NSANY TYO:7201 and Toyota Motor Corp ADR (TM - Get Report) TYO:7203 both have electric vehicles, but they’re just an additional offering. Tesla, meanwhile, only offers electric vehicles. He called the Model S “a very compelling car.”

What Tesla can do to disrupt

Groysman agreed with others in saying that Tesla Motors Inc (TSLA - Get Report) must continue to improve its battery. The automaker is working on making the battery more cost effective for average drivers. Also Tesla must continue to improve the range and cut down the amount of time it takes to charge the vehicle. He believes that the superchargers are the first step in Tesla’s disruption of the auto industry. However, he believes that a five-minute charge would more directly place Tesla in competition with traditional cars because that would be about in line with a standard fill-up at a gas station.

So in a nutshell, Tesla Motors Inc (TSLA - Get Report) must spread its supercharger stations throughout the nation, build its planned gigafactory and beat back the political opposition which has developed in a number of states. Auto dealers have been resisting Tesla’s direct to consumer sales model because they see it as a threat.

Having faith in Tesla

He also stated that in order to profit off of Tesla Motors Inc (TSLA - Get Report)’s stock, investors will have to have faith that CEO Elon Musk is enough like Apple Inc. (AAPL - Get Report) CEO Steve jobs. Jobs provided very effective leadership, and Musk will have to do the same thing. Groysman believes he is up to the task though.

He predicts continued volatility in Tesla Motors Inc (TSLA - Get Report) shares, although he thinks they will continue to rise as long as the automaker keeps making progress in its quest to make a more cost effective electric vehicle. He believes the automaker’s stock could even double when its car does become cost effective. In addition, he suggests that Ford Motor Company (F - Get Report) and General Motors Company (GM) may have to cut out dealerships or else compete with a major disadvantage in terms of cost.

The post Tesla Motors Inc: The Auto Industry’s Apple Inc. appeared first on ValueWalk.

-By Michelle Jones

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