March 31, 2014
/PRNewswire/ -- RetailMeNot, Inc. (
), the world's largest digital coupon marketplace, today announced that it has reached a multi-faceted partnership agreement with Circuit of The Americas (
), the new award-winning sports and entertainment venue in
As part of the agreement, RetailMeNot and Circuit of The Americas (COTA) will partner to offer fans special offers for numerous events held at COTA's venue. Additionally, RetailMeNot will receive significant advertising exposure at more than 20 COTA events, reaching more than a million attendees throughout the year. RetailMeNot's brand will be highly visible within the venue's numerous advertising displays at upcoming events such as X Games Austin, concerts, festivals and motorsport races like the upcoming MotoGP™ race held from
April 11-13, 2014
To kick off the partnership, RetailMeNot will offer its users the following special deal for families interested in attending the MotoGP race in
"We value partnerships with burgeoning
institutions like the Circuit of The Americas who – like RetailMeNot – are helping to change the landscape of our hometown. Beyond a simple advertising agreement, providing offers to events like the MotoGP race is another opportunity for RetailMeNot's international footprint of users to save," said
, SVP, Marketing, RetailMeNot, Inc. "In addition to the incredible exposure RetailMeNot will receive in our hometown of
, we believe COTA is an opportunity to grow awareness of our services with an international audience of consumers and potential brand partners who value the power of our marketing platform and mobile capabilities that help drive sales."
"Circuit of The Americas is fortunate that one of the fastest-growing digital marketing companies in the world is located in our backyard," said
, COTA Chief Marketing and Revenue Officer. "Our partnership creates a program that will deliver unique, value-laden offers to sports and entertainment enthusiasts throughout the year. Our state-of-the-art facility hosts the world's most popular motorsports, including Formula 1™, MotoGP™ and the Endurance Championships™, plus the pinnacle of action sports in X Games Austin, and more than 20 live performances at our award-winning Austin360 Amphitheater. RetailMeNot will allow us to put attractive opportunities before our international fans."
As part of RetailMeNot's new partnership with COTA:
About RetailMeNot, Inc.
- RetailMeNot will receive significant brand exposure across all COTA channels, including: digital and static venue signage; social and website channels; and through mobile and email promotions.
- The RetailMeNot Coupons app, through the use of its geo-fence and near-field beacon technology, will send sports fans and concertgoers location-based deals that are relevant to specific events at COTA.
- RetailMeNot users will get access to exclusive offers to attend numerous COTA events like MotoGP and others.
RetailMeNot, Inc. (
) operates the world's largest digital coupon marketplace. The company enables consumers across the globe to find hundreds of thousands of digital coupons from retailers and brands. In 2013, RetailMeNot, Inc. experienced more than 560 million visits to its websites and estimates that $3.5 billion in paid retailer sales were attributable to consumer traffic from digital coupons in its marketplace. Its mobile apps have been downloaded nearly 14 million times. The RetailMeNot, Inc. portfolio includes
, the largest digital coupon marketplace in the United States;
, the largest digital coupon marketplace in the United Kingdom;
, a leading digital coupon site in the
; Bons-de-Reduction.com and
, leading digital coupon sites in France;
, a leading digital coupon site with cash back in France; and
, a leading discount offer site in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE." Investors interested in learning more about the company can visit:
Be sure to "like" RetailMeNot, Inc. on Facebook and follow the company via Twitter
About Circuit of The Americas
Circuit of The Americas (COTA) in
, is the home of world championships and a world-class destination for premium sports and entertainment. COTA has been nominated as the 2014
"Sports Facility of the Year"
. The same publication named COTA's annual marquee event, the
FORMULA 1 UNITED STATES GRAND PRIX,
"Sports Event of the Year"
for 2013. Additionally, COTA is the new North American home for the summer edition of
ESPN's X Games
. More than one million visitors come to COTA each year for events such as MotoGP™, United Sportscar Racing, the FIA World Endurance Championships, business and social functions, and more than 20 performances at the venue's acclaimed
winner of Pollstar's
"Best New Major Concert Venue"
award for 2013
COTA's 1,500-acre campus includes a variety of permanent structures, including a 44,000-square foot Event Center, an impressive Main Grandstand with hospitality suites and the Velocity Lounge, a 270,000-square foot Paddock Building with 34 garages, and an iconic 25-story Observation Tower at the heart of the facility.
For more information and downloadable video and photos, visit:
or COTA's dedicated FTP site,
. Follow COTA on Facebook at