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March 31, 2014 /PRNewswire/ -- LoyaltyExpress, the mortgage industry's leading CRM & marketing automation company, announced the completion of its integration with Ellie Mae's Encompass® mortgage management solution. Encompass users can now log into LoyaltyExpress CustomerManager with all of their contacts and closed loan information accessible for high-impact marketing solutions. The marketing programs consist of direct mail, email, and personalized URLs (pURLs), which can be automated with no additional effort.
LoyaltyExpress delivers unparalleled flexibility to clients across the nation. Customer retention programs typically consist of an electronic customer satisfaction survey followed by a steady drip of direct mail & email communications over a three- to five-year period. Lead programs (such as mortgage inquiry, pre-qualification, MLS trigger, and credit inquiry programs) are just a few of the solutions available to clients. LoyaltyExpress can create and fulfill a broad array of marketing initiatives, such as referral partner programs, loan officer recruiting, employee anniversary, and customer retention.