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March 27, 2014 /PRNewswire/ --
Century 21 Real Estate LLC, the franchisor of the world's largest residential real estate franchise sales organization, announced today that it has taken over the YouTube homepage on the day that Google identified as having the most online real estate searches last year. The YouTube takeover by CENTURY 21® is a first by any real estate brand. The more than 27 million visitors expected to visit the homepage will have the opportunity to engage with the C21® "Puppy Cam," a series of eight videos showcasing various little dogs playing, running, sleeping and, overall, just being downright lovable.
"Today's YouTube takeover allows us to put our C21® affiliated sales professionals in front of approximately 27 million consumers and drive them to
CENTURY21.com on the day that we traditionally 'kick-off' the spring home buying and selling season," said
Bev Thorne, Chief Marketing Officer Century 21 Real Estate LLC. "The Puppy Cam ties back to our 2014 series of "Based on a True Feeling" ads, in which one spot features clients who liken the experience of working with our agents to being surrounded by puppies."