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TheStreet Open House

SearsA® Introduces Fast Fashion With Launch Of Now + Here Shops

Stocks in this article: SHLD

NEW YORK, March 27, 2014 /PRNewswire/ -- Sears, a leading integrated retailer focused on making shopping easier for its customers and Shop Your Way members, announced today the launch of Now + Here, a fast fashion shop available in Sears stores across the country, on Sears.com and shopyourway.com. The Now + Here shops offer a compelling new shop environment with monthly deliveries of the latest trends to keep members and customers on the pulse of fashion at affordable prices. The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.

"Fast fashion for Sears means an accelerated timeline for trends at an affordable price. The new Now + Here shop provides an experience that transcends the store, leveraging our integrated retail capabilities to give our customers and Shop Your Way members a 360 degree fashion experience," said Sheila Field, chief marketing officer, Sears Apparel.

To celebrate the launch of Now + Here, Sears will host a first of its kind virtual event, followed by a live fashion chat with celebrity Brooke Burke-Charvet at searsspringfashion.com on April 14 at 9 pm EDT. For those unable to attend the evening event, a second show will be held on April 15 at 2 pm EDT with our searsStyle editor. Beginning today, shoppers and members will be able to register at searsspringfashion.com and invite their friends to the event that will include a virtual runway show experience, behind the scenes video, new product lookbook and live shopping of all the looks throughout the show. During the live chat, Brooke will share her best fashion tips, answer guest questions and offer style advice to registrants. Shop Your Way members will also get special access to view a unique style video created by Brooke. Live updates will be posted throughout the event on searsStyle.com and shopyourway.com.

"Today's fashionista lives a digital lifestyle that is part of everything she does, including how she shops," said Field. "Launching the Now + Here shop with a virtual fashion event not only gives her a front row seat to the launch, it takes her inside to experience and purchase the product in a whole new way. It also showcases our integrated approach and focus on shopping made fun and easy."

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