Comcast Business today announced that Jim Ellis Automotive Group, Atlanta’s largest family owned and operated automotive group, has deployed Comcast’s Ethernet services to connect all of its dealerships on one wide area network. The fiber-based network provides the #3 dealer in the U.S. in Internet sales volume, with the scalable bandwidth needed to support online sales and customer service, business applications hosted in its private cloud and Wi-Fi for on-site customers.
Starting as a single dealership more than 40 years ago, Jim Ellis Automotive Group has grown to a network of 14 dealerships that employs over 900 local residents at locations across metro Atlanta including Marietta, Kennesaw and Buford. The company sells new and used vehicles including brands such as Audi, Buick, Chevy, GMC, Hyundai, Maserati, Mazda, Porsche, Volvo and Volkswagen. In addition, the company services all the brands it sells and has a collision center that is manufacturer-certified to perform repairs on any of its brands.
Jim Ellis Automotive Group’s locations were once linked by T1 connections that were costly and complex to manage across various providers, and increasingly too slow to support its digital business requirements. In addition to needing faster Internet speeds to support online sales and Wi-Fi for customers, the company also began using a new, bandwidth-intensive Dealership Management System (DMS) to help manage finance, sales, parts, inventory and administration across its dealerships. To bring more convenience to its customers’ mobile lifestyles, the company also developed the Jim Ellis Garage App for iOS and Android that gives customers local traffic, weather, access to owner’s manuals and the ability to schedule service appointments.
“Whether it is allowing customers to view our available inventory, purchase a car online, schedule service appointments or take advantage of our Wi-Fi service, the Internet drives virtually all aspects of our business,” said Eddie Gonzalez, IT Systems Director, Jim Ellis Automotive Group. “Comcast Business was uniquely able to provide a comprehensive network solution that touches every part of our organization across all of our locations, and gives us the performance and bandwidth required to support our digital initiatives.”