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Sabor Latino, Food Industry Trade Show, Announces Wells Fargo Bank As Presenting Sponsor

LOS ANGELES, March 26, 2014 /PRNewswire/ -- Sabor Latino, the food industry trade show, announced today that Wells Fargo (NYSE: WFC) is a presenting sponsor of Sabor Latino, May 13 and 14 at the Pasadena Convention Center. Sabor Latino is a new trade show and symposium in the Los Angeles market that fills a void for an exclusive Latino trends focused marketplace for grocers, restaurateurs, schools, hotels, hospitals, and food service professionals to engage with Latino and non-Latino food products manufacturers, suppliers, and services wishing to tap this lucrative market.

Sabor Latino Food Industry Trade Show

"Wells Fargo is honored to be the presenting sponsor of Sabor Latino, El Show Que Vale La Pena!" said Patty Juarez, Wells Fargo Commercial Banking senior vice president in Orange County. "It is our pleasure to be partnering with this premier Latin food business event that features many businesses which have been long‑term customers. We look forward to a successful trade show and continuing to support this community as a resource and financial partner."

"Wells Fargo recognizes the importance of Latino businesses for an economically healthy America," said Lilly Rocha, Sabor Latino Producer. "Latinas are leading all other groups in starting and expanding businesses, and many of those are in the food industry. Financial services such as those offered by Wells Fargo are essential for growing this sector."

Additional sponsors and exhibitors participating are: Happy Family Brands, Flatout, KIshe, Goya Foods, Ducal, Island Pacific Supermarkets, Los Angeles Produce Market Association, Food Industry Business Roundtable, Promexico and El Clasificado.

With the tagline, "El Show Que Vale la Pena," "The Show That Matters", Sabor Latino aims to be the trade show that brings together authenticity and innovation to promote a successful industry in which consumer health matters. Sabor Latino is produced by two Latina entrepreneurs committed to the sustainable growth of the food industry and the well being of the Latino community. Lilly Rocha of Space67Productions, based in Long Beach, Calif., and Oralia Michel of Omagen Inc. in Los Angeles, combined have over 35 years' experience in trade shows and expos in the Hispanic and international markets.

For further information contact: Lilly Rocha at 925-212-4016,, or visit

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SOURCE Sabor Latino

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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