CIBC and the Canadian Paralympic Committee celebrate the return of Canada's Paralympians from Sochi 2014 at CIBC branches nation-wide
March 26, 2014
(TSX: CM) (NYSE: CM) and the
Canadian Paralympic Committee
(CPC) are proud to announce the first official national program to welcome Canadian Paralympians home in their local communities following Team Canada's outstanding performances at the Sochi 2014 Paralympic Winter Games.
To celebrate and honour
Paralympic heroes after Team Canada's successful third-place finish in the gold medal count in Sochi, CIBC and the CPC are pleased to invite Canadians to the CIBC Paralympian Welcome Home festivities in communities across
over the next few weeks.
"As a proud partner of the Canadian Paralympic Team, CIBC is honoured to shine a spotlight on these amazing athletes and celebrate their tremendous accomplishments at our CIBC Paralympian Welcome Home events," says
, Senior Executive Vice-President and Chief Risk Officer, CIBC. "By bringing communities together at our branches to welcome them home, we're not only celebrating
diversity, but we're also hoping to raise greater awareness for the Paralympic movement and motivate this nation's youth to stay active and healthy."
CIBC is hosting the celebrations at its branches in Paralympians' hometowns. To mark their performances in Sochi 2014, CIBC will present each athlete with a gold-plated coin and a personalized sports pennant, commemorating their participation at Sochi 2014. The first of these events was held amid much fanfare in
, who won his first Paralympic gold medal in wheelchair curling in Sochi.
Thanks to an innovative new broadcast partnership for Sochi, of which CIBC was a presenting partner, Canadians enjoyed the most comprehensive coverage of a Paralympic Games ever available in this country. More than 90 hours of broadcast and 350 hours of digital streaming were available during the Games, giving Canadians the opportunity to cheer on the podium finishes and world-class performances of our athletes.