March 25, 2014
/PRNewswire/ -- NetSuite Inc. (NYSE: N), the industry's leading provider of
software suites, today announced that Australian automotive performance products manufacturer
, has gone live on NetSuite SuiteCommerce to integrate its ecommerce website with its core back-end processes — including financials, multi-site and multi-currency management, customer relationship management (CRM), manufacturing,
, merchant services, marketing and freight integration —within one unified business management suite. Turbosmart is using NetSuite SuiteCommerce to streamline business processes, expand sales channels and provide a seamless omnichannel commerce experience to customers globally. As a result, Turbosmart has gained real-time visibility and control of its business to support timely inventory refreshes and seamless interactions with customers.
The traditional model of manufacturing and distribution is rapidly changing as organisations are looking for ways to transform their businesses into agile enterprises with timely execution and an online consumer-like experience in order to succeed in this very competitive market. NetSuite SuiteCommerce provides the business agility to rapidly expand into new markets and sales channels by addressing key omnichannel challenges. It delivers critical business advantages for Turbosmart, including a 360-degree view of customers, real-time business data visibility and analytics, a dynamic web storefront, real-time inventory insight, efficient order management, as well as multi-currency support, which will effectively support its global customer base.
Founded in 1997, Turbosmart's automotive performance products are all manufactured from its head office in
and distributed by a network of more than 200 distributors to performance workshops and auto parts stores in more than 50 countries, supported by a sales office and warehouse in the U.S. and a warehouse in
. Turbosmart has been a NetSuite customer since the beginning of 2013, when it deployed NetSuite OneWorld to better manage its financials and other back-end global business operations. NetSuite OneWorld also provides multi-subsidiary and multi-currency support that allows Turbosmart to manage its operations in real time by consolidating financials for four different currencies (AUD, USD, GBP and Euro).
Turbosmart's previous ecommerce platform was the only core process not integrated with NetSuite OneWorld. It was set up in 2011 to sell spare parts and other products that shops did not want to stock but customers still needed. This lack of integration led to a lot of manual, double handling of data to ensure online orders were processed and payments validated. It also had separate web stores for
and the U.S., with some U.S. customers purchasing on the Australian website and having to pay significantly more in shipping costs, which often resulted in the shopping cart being abandoned before checkout.
"The market for automotive performance products is very crowded," said
, CEO of Turbosmart. "In order to compete, we need to be aggressive with our marketing promotions and ensure that we have the most advanced systems in place to keep us one step ahead. Our website is an important part of this process, giving us a direct relationship with our end consumers and making them feel that they are using a product that is supported by us from start to finish. NetSuite gives us all the right tools to achieve this in a single, integrated solution."
Since deploying NetSuite SuiteCommerce, Turbosmart is able to run its ecommerce website and back-end processes on one centralised platform. NetSuite SuiteCommerce not only streamlines business processes and improves operational efficiency for the manufacturer, but it also provides a significantly enhanced and seamless experience for its online customers. In particular, it speeds up the order fulfilment process by saving the team at Turbosmart a considerable amount of time by eliminating the double entry and manual processing of orders and payments, enabling multi-currency transactions through multiple sites seamlessly, which now go directly from the website straight into the accounting and financials components of NetSuite OneWorld.