This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Exclusive Interview: Soupman CEO Says There's Plenty of Soup For You

NEW YORK (TheStreet) -- Investors love a small-cap with blue-chip name recognition like The Original Soupman (SOUP). In the soup category, The Original Soupman is third in name recognition behind only consumer staples Campbell Soup (CPB) and Progresso, a General Mills (GIS) product.

A telephone interview with Lloyd Sugarman, the Chief Executive Officer of Soupman, highlighted some key areas where the company could be even tastier for investors.

Sugarman is an experienced restaurateur who was a co-founder of Johnny Rockets, a successful hamburger chain. He currently franchises 17 Johnny Rockets in seven states, and operates two franchised Soupman units. Sugarman was in high spirits after a major court victory earlier this month that allows it to keep brand, trade dress, intellectual property and assets including the famed Original Soupman soups.

"It was a positive development that had to take place," Sugarman said. "We are pleased that it has been settled favorably so we can move on. It is very important for the company's growth."

Also developing nicely for Soupman are is its restaurants in resorts and casinos.

"They are doing very well and in excellent locations in the food courts," Sugarman stated. "Casinos have a great appeal as entertainment centers. At Atlantic City, our lobster rolls, Rueben's, pastrami sandwiches and other items are selling great. What is also selling well is the take home soups from the restaurants. After a guest has the soup at the restaurant, they take even more home. We are selling four times as much at the restaurant locations as a result."

It's impossible to talk about Soupman without bringing up "Seinfeld," the classic comedy hit series, and its legendary "Soup Nazi" episode.

"That's a great story," shares Sugarman. "[Co-creator Larry David] used to eat at the original location at 55th and 5th in Manhattan. He was amazed at how mean the original owner was to his customers. But the soup was so good, they tolerated it and came back for more. In a stroke of genius, he realized he had to use that guy in a show ... The rest is entertainment history."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG
SOUP $0.12 33.33%
AAPL $129.09 0.49%
FB $79.75 0.99%
GOOG $571.34 2.32%
TSLA $197.32 -2.96%

Markets

DOW 18,288.63 +155.93 0.86%
S&P 500 2,117.39 +12.89 0.61%
NASDAQ 5,008.0960 +44.5690 0.90%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs