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March 25, 2014 /PRNewswire/ -- The
Hub Network, champions of family fun and the only network dedicated to providing kids and their families entertainment they can watch together, announced today plans to premiere an all all-new, parent-child swap series,
"Parents Just Don't Understand," hosted by musician and TV personality,
Joey Fatone ('N Sync, "Dancing with the Stars"), who is a cross-generational performer with broad appeal. The unique reality series gives real kids and their parents a chance to find out what it feels like to be in the other person's shoes. Fatone also serves as an executive producer of the series, along with
Christian Sarabia and
Rabih Gholam. The 22-episode, unscripted series is produced by Endemol's 51 Minds Entertainment.
Since its launch in 2010, the mission of the Hub Network has been to provide programming with multi-generational appeal that kids watch with their parents, such as the hit series "My Little Pony Friendship Is Magic" and the Emmy Award® winning "Transformers Prime," both from Hasbro Studios. This is why the Hub Network has been the most co-viewed children's network versus all kids cable networks for four years in a row. Recently, the network sharpened its development focus and honed in on original shows for its co-viewing audience. "Parents Just Don't Understand" is the first in a slate of new series that reflects the Hub Network's expansion into programming for kids and their families to watch together.
"Our co-viewing audience numbers reflect what we are also hearing from kids and their parents in our research, which is that they want more quality entertainment they can watch together," said
Margaret Loesch, President and CEO, Hub Network. "The Hub Network already has programs like 'My Little Pony' and 'Transformers,' which both kids and parents like to watch. Therefore, we see a big opportunity in the marketplace to better target our shows to the co-viewing audience. 'Parents Just Don't Understand' is the first example of this more focused strategy and we will be announcing more shows soon."
"'Parents Just Don't Understand' is a unique, exciting and fun concept that speaks to a real issue that families deal with today, which is how to foster mutual respect and understanding when dealing with their over-scheduled lives," said
Nikki Reed, Senior Vice President, Programming and Development, Hub Network. "The cross-generational aspect of this show also meant that it was important for us to find a host who could speak to the kids, the parents and the grandparents. We believe we found that in
Joey Fatone, who is a multi-faceted performer with broad appeal."
Dena Kaplan, Chief Marketing Officer, Hub Network, said: "We have made it our new mission to be champions of family fun entertainment for today's kids and their families. As part of this mission, we recently modified our logo, changed our tag line to "making family fun," created a unique brand identity package featuring real kids and parents across America and now we are expanding our programming to include new shows that are designed for kids and their families."
In the spirit of "Freaky Friday," "Parents Just Don't Understand" will give parents the chance to walk a day in their kid's shoes and experience first hand all the pressures and demands of their busy, over-scheduled lives. Meanwhile, kids will get to see what it is like to be responsible for the variety of things their parents do on a daily basis to keep things running smoothly at home and at work. The series is an imaginative premise that will create an authentic, funny and inspirational dialogue about the stress parents and kids experience, while also fostering mutual understanding and respect on both sides.