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Google Glass Gets Fashionable Lift from Luxottica Group

Stocks in this article: GOOG LUX

NEW YORK (TheStreet) -- Google is partnering with Italian eyewear company Luxottica, which will be designing frames for the search engine's wearable Glass technology.

VIDEO TRANSCRIPT:

Google (GOOG) Glass is getting more stylish. The search giant's wearable technology is about to get a fashionable lift from Luxottica Group (LUX), the Italian eyewear company behind brands like Ray-Ban and Oakley.

Those brands will be a part of Luxottica's new collaboration with Google, which will see the eyewear company design and create frames for Glass.  According to a statement by Luxottica, the companies aim to develop Glass products that will combine both high-fashion, lifestyle and innovative technology.

WATCH: More videos from Brittany Umar

Google Glass uses a monitor in the corner of an eyeglass frame to display information, Internet content or messages.  It also includes a camera for hands-free photo-taking and video recording.  At this point, Google has not made Glass available for sale to the public. Instead, it has sold Glass to a select group of more than 10,000 testers known as "Explorers."

At last check, shares of Google were climbing almost 1% to $1,167.44, while shares of Luxottica were up more than 3% at $55.65 on the news.

In New York, I'm Brittany Umar for TheStreet.

Written by Brittany Umar in New York.

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