BATTLE CREEK, Mich.
March 25, 2014
/PRNewswire/ -- To celebrate International Waffle Day on
is challenging families to get crafty in the kitchen and show their love for waffles by entering the 2014
Your Way Contest. From snacks to desserts, waffle fans can submit their unique waffle-based recipes beginning
Facebook page for a chance to win
waffles aren't just for breakfast. With more than 20 varieties to choose from,
waffles can be transformed into Panini's, sliders and even ice cream treats," said
, president of Kellogg Frozen Food. "For families that enjoy cooking together,
waffles are tasty, versatile canvases that allow kids to stretch their imaginations with sweet or savory recipes the whole family will enjoy."
In fact, according to a new survey by
, moms say their kids would pick
waffles as the star ingredient when crafting their perfect meal, ranking higher than hot dogs and even peanut butter. Additional survey findings show nearly a quarter of moms say their favorite way to spend time with their kids is by creating a snack or meal together, and nearly one third of those same moms spend one to two hours each week in the kitchen with their kids cooking or creating snacks together.
fans can enter the
Your Way contest from March 31 to May 26,
2014 by submitting original waffle recipes through the Facebook page, in the categories of breakfast, lunch, snack, dinner or dessert. Entries are open to U.S. residents and each submission will be judged on originality, taste appeal and visual appeal as depicted in the entry photo. In addition to the
grand prize, two finalists will each receive
, and eight weekly winners will receive a year's supply of
Adding to waffle celebrations this spring,
celebrate "Waffle Wednesdays" in April by partnering with four "Chief Waffle Officers" for original recipes and recipe inspiration. The "Chief Waffle Officers" original recipes and cooking adventures will be featured on Eggo's Facebook page throughout the month.
For more information about the
Your Way contest, "Waffle Wednesdays" and Eggo products, and to vote for your favorite recipes, visit
About Kellogg Company
- Click to Tweet: Moms say Eggo waffles are kids' top pick for star ingredient when creating their perfect meal. Have a unique recipe? Enter contest here: on.fb.me/OSJekV
- Click to Tweet: Love Eggo waffles? Love creating new recipes? Share original waffle recipes on FB for chance to win $10,000. Enter here: on.fb.me/OSJekV
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of
and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit
or follow us on Twitter @KelloggCompany.
Impulse Research Corp, Eggo
Your Way Survey 2014
SOURCE Kellogg Company