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TheStreet Open House

Facebook Fans To Determine World’s Favorite ‘House Rules’ To Be Included In Future Monopoly Games

Stocks in this article: HAS

When you play a game of MONOPOLY, do you collect a pile of cash when you land on Free Parking? Do you auction off properties that people don’t purchase immediately? How do you get out of Jail? While MONOPOLY fans may claim to know how to play the game, many actually incorporate their own rules, known as ‘House Rules’ – whether they know it or not. In fact, in a recent survey conducted by Hasbro, 68 percent of Americans admit they’ve never read the official MONOPOLY rules in their entirety and 49 percent said they have made up their own MONOPOLY rules! Knowing that ‘House Rules’ have long been a part of the MONOPOLY gaming tradition, Hasbro is giving MONOPOLY fans around the world an opportunity to “break the rules” by inviting them to help select the top ‘House Rules’ to become a part of future MONOPOLY games.

Starting today through April 3, the MONOPOLY Facebook page will host the Great MONOPOLY ‘House Rules’ Debate, with MR. MONOPOLY as the moderator. Fans are encouraged to debate the pros and cons of 10 ‘House Rules’ that were selected as a result of crowdsourcing fans globally on the MONOPOLY Facebook page. As a result of the debate, Hasbro will identify the top ‘House Rules,’ and incorporate them into the MONOPOLY: House Rules Edition game available this Fall. The chosen rules will also be included in the classic MONOPOLY game guide in 2015. While the official MONOPOLY rules will not change, fans who love playing with ‘House Rules’ will now have the opportunity to play them in their game.

“The MONOPOLY brand has been has been a pop culture phenomenon for nearly 80 years and ‘House Rules’ have become an important part of the story of the brand,” said Jonathan Berkowitz, vice president of marketing at Hasbro. “We know MONOPOLY fans have been using ‘House Rules’ for generations to make the game their own, so we wanted to give them the chance to help us identify the most popular ‘House Rules’ from around the world to incorporate into the game.”

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