This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

ADT Names Jerri DeVard New Senior Vice President, Chief Marketing Officer

The ADT Corporation (NYSE:ADT) today announced the appointment of Jerri DeVard to the position of senior vice president, chief marketing officer. DeVard, who most recently served as executive vice president, chief marketing officer of Nokia Corporation, will report directly to Naren Gursahaney, ADT’s president and CEO. She will assume her post effective March 31, 2014.

In her new role, DeVard will lead ADT’s marketing efforts across the Residential, Small Business, and Health business units. She will oversee all strategic, operational and financial aspects of the company’s integrated marketing programs, including brand advertising, digital marketing, communications, lead generation, sponsorships, and other initiatives.

Before joining ADT, DeVard served as Nokia’s first chief marketing officer. As a member of Nokia’s executive committee, she oversaw all global and local marketing, advertising, brand management, insights, retail, partnership and sponsorship activities for consumer and small business. Prior to Nokia, DeVard held various marketing leadership positions in Fortune 100 organizations including the roles of senior vice president, marketing and brand management for Verizon Communications; and chief marketing officer, e-consumer for Citigroup.

“Jerri has tremendous experience building and leading world-class consumer brands, and has a great reputation for harnessing creativity and innovation to drive growth,” said Gursahaney. He added, “I’m counting on Jerri to build on ADT’s industry leadership position in home and business automation, and make our brand relevant for the next generation of ADT customers.”

DeVard commented, “The company’s mission of protecting and connecting what matters most to its customers appealed to me, especially as ADT reimagines security for the digital age. I look forward to working with the ADT team to fully leverage the strength of the ADT brand and accelerate growth across the enterprise.”

DeVard succeeds Tony Wells, who is leaving the organization after two years of service as ADT’s chief marketing officer. Wells will stay with the company for several months to ensure a smooth transition of responsibilities.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 16,643.01 -11.76 -0.07%
S&P 500 1,988.87 +1.21 0.06%
NASDAQ 4,828.3250 +15.6170 0.32%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs