Global nutrition company Herbalife (NYSE: HLF) announced today that Angela Arboleda, joins the company in the newly created role of vice president, community engagement and health policy. Arboleda will work out of Herbalife’s Washington, D.C. office and will report to Amy Greene, vice president, government corporate and investor relations.
Arboleda will be responsible for external relations activities including managing Herbalife’s third-party relationships in minority communities including Hispanic, African American and Asian American. In addition, Arboleda will serve as the lead lobbyist for Democratic outreach and work on a variety of policy issues for the company.
Arboleda joins Herbalife after a 17-year career in public service most recently as senior policy advisor for Latino and Asian-American Affairs for the Office of Senate Majority Leader Harry Reid (D-NV), where she served as the liaison to the Congressional Hispanic Caucus and the Congressional Asian Pacific American Caucus working directly with the Members of Congress. She also developed policy and messaging that conveyed the positions of the Democratic Caucus, advised the Democratic Steering and Outreach Committee Hispanic Task Force and managed external relations with a broad number of advocacy groups and coalitions.
Prior to her time on Capitol Hill she served as Director of the Civil Rights and Criminal Justice Policy at the National Council of La Raza (NCLR) – the largest national Hispanic civil rights and advocacy organization in the U.S. She served as the organization’s spokesperson on civil rights and policy issues. She was responsible for civil rights and criminal justice policy analysis, advocacy activities, and research that have an impact on Latinos in the United States. Arboleda’s publications include Lost Opportunities: the Reality of Latinos in the U.S. Criminal Justice System, the first book to ever focus on Latinos in the justice system.Earlier in her career, Arboleda worked at the National Organization for Women (NOW) and the Feminist Majority Foundation where she was lead organizer for political and corporate campaigns, ballot initiatives and political rallies.