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The Rold Gold Brand Helps Consumers Take Back Their Breaks With Launch Of New Pretzel Thins

Knowing no break time is complete without great online entertainment, the Rold Gold brand is introducing an all-new, snack-sized web series, "House of Gold." Delivering a creative twist on reality television programming, the series includes a variety of humorous and entertaining storylines featuring Rold Gold snacks and other "guest snacks" from the Frito-Lay portfolio. The short, lighthearted videos showcase the adventures of the Gold sisters – three Rold Gold Pretzel Thins – who serve as main characters. The first episode, which launched last week, follows the three Gold sisters as they move into a mansion in a wealthy neighborhood with their family after creating a successful dating app.

Rold Gold Pretzel Thins are available for a suggested retail price of $3.29 for an 8.25 oz. bag. For more information visit

About Rold GoldRold Gold is one of the many brands that makes up Frito-Lay North America , the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about the Rold Gold brand by visiting or follow on Twitter at

About PepsiCoPepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit  

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* " Afternoon Energy Boosters." WebMD. n.d. Web. 17 Feb. 2014.

SOURCE Frito-Lay

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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