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TheStreet Open House

The Rold Gold Brand Helps Consumers Take Back Their Breaks With Launch Of New Pretzel Thins

Stocks in this article: PEP

PLANO, Texas, March 24, 2014 /PRNewswire/ -- Given the constant demands of the workplace and the endless desire to maximize productivity, it's no surprise consumers are increasingly in need of an afternoon break. In fact, research shows we are sleepiest at work between the hours of 2 and 4 p.m.* To help consumers get through the day, Rold Gold, one of the iconic brands from PepsiCo's Frito-Lay division, is encouraging consumers to take back their breaks by introducing a delicious new snack option along with entertaining digital content so consumers can "break happy."

New Rold Gold Pretzel Thins offer a delicious and savory twist to the classic pretzel, helping consumers combat the dreaded mid-afternoon slump. Featuring a light and crunchy texture, Rold Gold Pretzel Thins are now available at grocery stores nationwide in three flavors: Original, Garlic Parmesan and Three Cheese.  With the versatility of a cracker, the new go-to snack can be dipped, popped or topped, serving up endless variety, flavor and fun with every bite.

"We can all admit that when we take time for ourselves, it has a positive impact," said Ram Krishnan, vice president of marketing, Frito-Lay. "With the introduction of Rold Gold Pretzel Thins and our new digital content, we're encouraging consumers to break happy by engaging, participating and snacking with us. Our goal is to bring a little more happiness into the day, one break at a time."

These days, a mid-afternoon break looks a lot different than it once did. Instead of spending time socializing with co-workers around the water cooler, an increasing number of consumers are spending their downtime engaging online with social content. This is particularly true of younger, millennial-age consumers. In fact, a recent survey conducted by YuMe and IPG Media Lab found that millennials are the heaviest viewers of all types of video content, including web videos.

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