NEW YORK, March 24, 2014 /PRNewswire/ -- Sofia Vergara, an international entrepreneur, actress and style icon, enters the fragrance business with the launch of her first scent, SOFIA BY SOFIA VERGARA. The fragrance makes its debut exclusively with entertainment and lifestyle retailer HSN at 12:01 a.m. on April 24 th and in key markets internationally. SOFIA will roll out to retailers nationwide in September. The luxurious new, juicy oriental floral fragrance embodies the actress' vibrant personality, innate charm and exotic beauty.
" SOFIA BY SOFIA VERGARA is designed for the woman who wants to feel irresistible and truly enjoys being a woman," says Sofia Vergara. "I wanted to bring a little bit of who I am, my ethnicity and create a fragrance that is a true reflection of me."
"It was important for Sofia to wait to launch a fragrance until the timing was right," according to Luis Balaguer, CEO and co-founder of Latin World Entertainment with Sofia Vergara in 1994. " Sofia wanted to be very involved in the development of the fragrance and we knew it was critical to carefully choose the right partners (Maesa and Parlux), as well as the distribution channels."
The fragrance is a natural extension of the Sofia Vergara lifestyle brand. " Sofia has a passion for empowering women to feel good about themselves. She focuses her brand on creating products that enhance a woman's life," says Nancy Overfield-Delmar, President of Latin World Entertainment Licensing.HSN's Chief Merchandising Officer Anne Martin-Vachon said, "This fragrance truly embodies Sofía's captivating personality. She is smart, glamorous, sophisticated, sensual and highly accessible to her fans…all great qualities to have for a successful beauty launch at HSN." Passionately constructed with perfumer Bruno Jovanovic (IFF), SOFIA BY SOFIA VERGARA is a sparkling cocktail of exquisite notes. The scent opens with a beautiful berry blend to represent Sofia's vibrant energy while the middle notes embrace her love for her native country, Colombia. Lastly, the base notes evoke her sexy, provocative magnetism. The fragrance combines unique ingredients, including:
- TOP NOTES: Blackberry, Sparkling Cassis Buds, Plum
- MID NOTES: Purple Violet, Colombian Rose, Colombian Orchid
- BASE NOTES: Earthy Woods, Vanilla, Sandalwood
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