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PFSL Fund Management Ltd. Of Primerica Financial Services (Canada) Appoints Morneau Shepell Asset & Risk Management Ltd. As Its New Portfolio Manager

PFSL Fund Management Ltd. (“PFSL”), the investment fund manager and trustee of the Primerica Concert™ Allocation Series of Funds (the “Concert TM Funds”), announced today that it has appointed Morneau Shepell Asset & Risk Management Ltd. as the new portfolio manager for the Concert TM Funds. The appointment is effective on or about April 1, 2014, subject to the receipt of any necessary regulatory approvals.

“We are pleased to appoint Morneau Shepell Asset & Risk Management Ltd. as the portfolio manager for the Concert™ Funds. The team from Morneau Shepell Asset & Risk Management Ltd. brings a depth of experience well suited to meet the needs of the Concert™ Funds with its fund of funds structure. We believe their expertise will enhance unit holder value for the Concert™ Funds investors,” said John A. Adams, CEO of PFSL.

“We’re very pleased to have been selected by PFSL as their new portfolio manager,” said Robert Boston, Managing Director of Morneau Shepell Asset & Risk Management Ltd. “We hold PFSL in the highest regard and look forward to a long and mutually beneficial relationship for each of our parties and their clients.”

Morneau Shepell Asset & Risk Management will provide advice to PFSL in establishing fund specific investment policies - the mix amongst equities and fixed income securities - for each Concert™ Fund, and will make recommendations to PFSL on the specific underlying funds to be invested in by each Concert™ Fund. Morneau Shepell Asset & Risk Management and PFSL, in its capacity as manager and trustee of the Concert™ Funds, will provide analysis, monitoring and asset allocation advice with respect to the Concert™ Funds.

About PFSL Fund Management Canada Ltd.

PFSL, manager of the Primerica Concert™ Allocation Series of Funds, is an investment manager subsidiary of Primerica Financial Services (Canada) Ltd. The Primerica family of companies, including PFSL’s parent company, PFSL Investments Canada Ltd., a mutual fund dealer and member of the Mutual Fund Dealers Association of Canada, and Primerica Life Insurance Company of Canada, has become an increasingly important participant in the Canadian financial services sector.

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