USA Technologies, Inc.
(NASDAQ: USAT), (“USAT”), today announced another wave of enhancements to its market-leading ePort Connect service that expand and strengthen its menu of value-added cashless payment, telemetry and consumer engagement services designed for self-serve retailing industries such as vending, amusement and arcade, commercial laundry and kiosk.
The upgrade, available to customers as of February 28, includes special enhancements such as secure card tokenization, new capabilities designed to optimize USAT’s loyalty and prepaid program,
., in micro-market environments and new operational tools designed to provide customers additional real-time data about the status of their connected devices. Information regarding some of the latest enhancements to ePort Connect® follows.
Tokenization is a process by which the primary account number (PAN) of a credit or debit card is replaced with a surrogate value—called a token. Using tokenization, critical credit card data is tokenized upon transaction, giving each consumer’s card data a unique numeric identifier. Tokenization has become recognized as an effective way to increase security of credit card transactions. For example, in a February, 2014 statement before the U.S. House of Representatives’ Energy and Commerce Committee, Subcommittee on Commerce, Manufacturing and Trade, Bob Russo, General Manager of the Payment Card Industry Security Standards Council, noted: “Tokenization and point-to-point encryption remove or render payment card information useless to cyber criminals, and work in concert with other PCI Standards to offer additional protection to payment card data.”
Stephen P. Herbert, chairman and chief executive officer of USAT, commented, “We want our customers to know that best-in-class security measures are always top of mind as we continue to innovate our ePort Connect service platform. For our vending, kiosk and mobile customers, tokenization adds another level of security beyond the combination of PCI compliance, USAT’s end-to-end encryption and other levels of security USAT takes to protect the interests of our customers and their consumers.”