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Some People Are Freaked Out About Starbucks Serving Alcohol

Stocks in this article: SBUX

NEW YORK (TheStreet) -- It went viral at TheStreet's Facebook page: The idea of Starbucks (SBUX) serving alcohol.

I don't have much to say about the Starbucks' news of the day. For goodness sake, I've been squawking about the greatness of the company's mobile app and digital efforts since 2012. Starbucks was, is and will remain the world's number one tech company.

The alcohol news is almost as old as the scuttle about the now-revealed plans for its app. I can't quite remember where, but I saw it floated at least a year ago. Maybe longer. It has been a pilot program for some time. Like (AMZN), Starbucks likes to test things in its backyard -- Seattle. 

And it's not a big deal. It's another brilliant move by the company, yes ... but it's not a big deal.

Some of the concern I see on Facebook (FB) comes from people worried about safety. Many have shared personal stories. And I'm not here to be mean, in any way, with regards to that. That said, when emotion gets involved, logic goes awry.

But, just to offer a thought ... something I think and hope Starbucks has and/or will consider ...

Starbucks says it will locate stores that serve alcohol in what I would classify as vibrant areas. Parts of town with lots of activity, including, but not limited to nightlife. I would add that Starbucks should focus its efforts, particularly at the outset, on areas that are walkable. Pick stores people tend to walk to as opposed to drive to.

Use the fantastic Website -- Walk Score -- and rock the booze in settings closer to something like this at the beginning (the green markers represent Starbucks' locations in New York's Greenwich Village and environs):

And then, once beer and whatever else they decide to serve at Starbucks becomes as commonplace as the neighborhood pub -- within driving distance to most people even in car-dependent suburbia -- it won't be that big of a deal to spread the concept to markets more likely to express the initial outrage we're seeing from some now.

--Written by Rocco Pendola in Santa Monica, Calif.

Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks. Rocco Pendola is a columnist for TheStreet. Whenever possible, Pendola uses hockey, Springsteen or Southern California references in his work. He lives in Santa Monica.

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