In anticipation of the futuristic drama DIVERGENT coming to theaters March 21, 2014, CafePress Inc. (Nasdaq: PRSS), The World’s Customization Engine®, and Summit Entertainment, a LIONSGATE® (NYSE: LGF) company, have joined forces to make the ultimate collection of user-created merchandise inspired by the film available online.
Summit Entertainment Partners with CafePress to Create DIVERGENT Inspired Merchandise available at CafePress.com (Photo: Business Wire)
Over 49,000 products are now available on CafePress.com featuring designs inspired by the story of a futuristic Chicago whose inhabitants are defined by factions - Abnegation, Amity, Candor, Dauntless, Erudite. Included in the selection are t-shirts, mugs, jewelry, and stationary all customized with imagery of Tris’ soul-searching journey, thought-provoking quotes, moments and notable characters featured in the film.
Summit Entertainment’s DIVERGENT is another noted addition to the extensive collection of hundreds of premiere licensed properties that are improving user experience through partnerships with CafePress. The customization leader is already recognized for its broad collection of partnerships which include many popular entertainment brands, well known non-profit organizations and a number of the world's largest e-commerce retailers.
“This partnership with Summit is exciting not only for us, but also for the huge following anxious to see the first of the films in the DIVERGENT franchise,” said Ty Simpson, Vice President of Business Development for CafePress. “Moviegoers enjoy being able to connect with storylines and characters featured in highly anticipated movies like DIVERGENT and CafePress gives them the ability to further that interaction with gear designed by those who are most excited to see it.”The new section includes:
- Divergent Tris Tattoo T-Shirt
- Erudite Tote Bag
- Dauntless Initiate iPhone Case
- Divergent Symbols Throw Pillow
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