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YP And Yelp Sign Strategic Deal

About YPYP is a multi-billion dollar business operating the largest local ad platform in the United States.  YP's flagship consumer brands include the popular YPSM app and YP.com, which are used by more than 70 million visitors each month in the U.S.**, and The Real Yellow Pages® directory.  For Advertisers, YP delivers leading local advertising solutions that connect the right consumers online, on mobile or in print. The YP Local Ad Network offers one ad-buy on the yp.com site that enables access to hundreds of website properties, leveraging multiple media platforms, including online, vertical and mobile search.  Through YP's network, advertisers essentially have the ability to reach 95% of monthly Internet users*.  YP services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning 575,000 businesses. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*comScore, Media Metrix (U.S.); February 2014.  Based on combined visitation to Yelp.com, the potential reach of the YP.com Network, plus YP's SEM advertising partners' publisher sites including: Google.com, Yahoo.com, Youtube.com, Bing.com.

**YP Internal Data, January 2014

About YelpYelp (NYSE: YELP)  connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland, Turkey, New Zealand, the Czech Republic, Brazil, Portugal and Mexico. Yelp had a monthly average of 120 million unique visitors in Q4 2013*. By the end of Q4 2013, Yelpers had written more than 53 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Approximately 53 Million unique visitors visited Yelp via their mobile device on a monthly average basis during Q4 2013. For more information, please visit http://www.yelp.com/ or send an email to press@yelp.com.

* Source: Google Analytics

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