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Cabela’s® Announces Plans For Noblesville, Ind., Store

Cabela’s Incorporated (NYSE:CAB), the World’ Foremost Outfitter® of hunting, fishing and outdoor gear, announced today plans to bring the unique Cabela’s retail experience to customers in Noblesville, Ind., serving the greater Indianapolis area.

Construction is scheduled to begin later this year and the store is expected to open in fall 2015. The 80,000-square-foot store will be located at Interstate 69 and Campus Parkway in the new Saxony Campus development adjacent to Hamilton Town Center.

It will be Cabela’s second Indiana store – joining the Hammond location opened in 2007 – and is expected to employ approximately 170 full-time and part-time employees.

“We hope outdoorsmen and women across Indiana are as excited as we are about this store, which will be extraordinary in every way,” said Tommy Millner, Cabela’s Chief Executive Officer. “For years, thousands of Hoosiers have faithfully supported Cabela’s through our catalogs, website and neighboring retail locations. Now those loyal customers have a second Cabela’s store to call their own.”

The store will be built in Cabela’s next-generation layout, designed to surround customers in a complete outdoor experience. The building’s exterior will reflect Cabela’s popular store model with log construction, stonework, wood siding and metal roofing. A large glass storefront will allow customers to view much of the store’s interior as they approach the building.

The interior will feature thousands of quality outdoor products, as well as museum-quality wildlife displays, a mountain with a built-in aquarium, gun library, bargain cave, indoor archery range and archery tech room, fudge shop and deli.

Currently, Cabela’s operates 51 stores across North America and has announced plans to open an additional 23 over the next two years.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

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