This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
$1 buys you full access to ALL of TheStreet's Subscription Services! Learn More

Is an Apple TV the Next Big Innovation?

Stocks in this article: AAPLGOOGNFLXAMZNCTRL

I imagine a sophisticated yet easy to use software product, not just a hardware product: a "Home Hub," rather than just a nice-looking TV. 

Smart homes are part of a new wave of innovation. As the younger generation moves into their own homes, they'll install smart home features. Technology continues to grow, and smart home features are just too convenient and provide too much comfort to be ignored. 

One public company that's focused on this up-and-coming trend is Control4 (CTRL). With a small $500 million market cap, Control4 could even be an acquisition target for Apple, which rarely spends much on M&A. But if Apple did acquire the company -- or built out its own similar platform -- it could create a "Home Hub" for all of a customer's needs. 

Turn off the lights. Lock the front door. Arm the security system. Turn on the outside flood lights. Adjust the thermostat. Argh -- I left and forgot to record my favorite shows. Well, now you could do that too. Other features, and far better ones, could be added over time. Apple's deep ecosystem could also allow for a large adoption rate. (Google appears to be going down this road too, with their recent purchase of Nest.)

Combined with iCloud, customers could sync more than just their iPhone, iPad and Mac together. They could sync their homes. Literally, everything in one place, on one screen. 

Apple's got to innovate. I'm not saying it has to be with home control. But it needs to do something besides a TV or a smart TV. The living room is such a wide open target for the next big thing to happen. It's one of the few areas or focal points that millions of people utilize on a daily basis, but has yet to have a true technological transformation in decades. 

And if we've learned anything in the past ten years about Apple, it's that the underdeveloped, untapped and very popular technology products that we use on an everyday basis are in its innovative crosshairs. 

In the words of CEO Tim Cook, the TV "continues to be an area of great interest." 

Let's hope so. -- Written by Bret Kenwell in Petoskey, Mich.

At the time of publication, the author was long AAPL but held no positions in any of the other stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

Bret Kenwell currently writes, blogs and also contributes to Robert Weinstein's Weekly Options Newsletter. Focuses on short-to-intermediate-term trading opportunities that can be exposed via options. He prefers to use debit trades on momentum setups and credit trades on support/resistance setups. He also focuses on building long-term wealth by searching for consistent, quality dividend paying companies and long-term growth companies. He considers himself the surfer, not the wave, in relation to the market and himself. He has no allegiance to either the bull side or the bear side.
2 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,827.75 +12.81 0.07%
S&P 500 2,072.83 +5.80 0.28%
NASDAQ 4,787.3170 +29.0650 0.61%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs